Advertising

Campaigns tuned every day.

Google Ads and Meta Ads managed by one experienced operator. Ad spend paid direct to the platforms — we never touch it, never mark it up.

See pricing Book a call

What we do

What the work covers.

One experienced operator across both channels. Weekly tuning — not monthly, not quarterly. You see every dollar you spend because it goes direct to Google and Meta, not through us.

  • Campaign setup and keyword build (Google) or audience build (Meta)
  • Ad copy written by the operator — not a template, not AI
  • Conversion tracking from day one
  • Daily optimisation — bids, copy, audience, offer
  • Monthly plain-English report — every change, every result
  • Ad spend paid direct to Google and Meta — not through us, never marked up

Products

  • Google Ads Engine From $500/month For businesses where buyers already search for the service. Priced for ad spends up to $5,000/month on Google.
  • Meta Ads Engine From $500/month For social demand, retargeting and local awareness. Priced for ad spends up to $5,000/month on Meta.
  • Google + Meta Bundle From $800/month Both channels, one operator — saves $200/month vs. running separately. Priced for up to $5,000/month ad spend on each platform.
  • Spending over $5k/month? Custom — let's talk strategy For businesses running more than $5,000/month in ad spend on a single platform. We'll scope a custom approach to match your budget and goals.

How we work

Audit to results. In four steps.

We read before we touch. Rebuild before we tune. Report before you have to ask.

  1. 01

    Audit

    We read the existing account before touching it. What's working, what's wasting budget, what's missing. You get a written summary before any changes are made.

  2. 02

    Rebuild

    Keyword architecture, audience structure, conversion tracking — done right from the start. This is the work most agencies skip because it's not billable hours. We scope it upfront.

  3. 03

    Tune daily

    Bids, copy, audience, offer. Small deliberate moves, measured against what actually changed. The number moves because someone is actively moving it — not waiting for the monthly call.

  4. 04

    Report monthly

    Every change, every result, in plain English. What we did, what it moved, what we're doing next month and why. No dashboards to learn, no jargon to decode.

Reporting

What your report looks like.

Every month, every client gets a plain-English performance breakdown — every dollar, every result, every change we made and why. No dashboards to learn. Here's a sample.

Sample — fictional data
seeka.
Google Ads
Meta Ads

Performance Report.

May 1, 2026 → May 31, 2026
AP

Prepared for

Apex Plumbing Co.

Your specialist

Jordan Parrello

jordan@seekadigital.com.au

JP

Portfolio Overview

Google Ads
Meta Ads

Spend

$3,840

↑ 4.2%

Impressions

287,440

↑ 21.3%

Clicks

12,840

↑ 9.4%

CPC

$0.30

↓ 4.3%

Conversions

186

↑ 12.0%

Cost per Conv.

$20.65

↓ 6.8%

Meta Ads

Spend

$1,450

↑ 2.4%

Conv.

65

↑ 8.3%

CPA

$22.31

↓ 5.2%

Google Ads

Spend

$2,390

↑ 1.7%

Conv.

121

↑ 14.2%

CPA

$19.75

↓ 8.1%

Spend Clicks Conversions CPA
Summary

Strong month across both channels. CPA dropped 6.8% while conversions grew 12% — Google is the primary driver, with the Blocked Drain Emergency campaign running well below its target CPA after the bid adjustment on 14 May.

Meta tightened after we paused a low-converting audience on 7 May. The top-performing ad is the "blocked drain at 11pm" creative, pulling well above average CTR. Recommendation: hold Meta spend steady, test a hot water emergency creative in June.

seeka. ·
JP
Jordan Parrello · Prepared for Apex Plumbing Co. 02 / 05

Campaign Performance

Platform Campaign Spend Impressions Clicks CTR Conv. CPA
Google
 Blocked Drain — Emergency $820 74,200 3,140 4.23% 48 $17.08
Google
 Hot Water Repairs $640 58,100 2,480 4.27% 36 $17.78
Google
 General Plumbing Retargeting $930 85,700 3,580 4.18% 37 $25.14
Meta
 Hot Water & Blocked Drains $810 41,200 2,180 5.29% 38 $21.32
Meta
 Local Awareness — Sydney $640 28,240 1,460 5.17% 27 $23.70
Commentary

The two Google emergency-intent campaigns are the strongest performers — both running well under $18 CPA against an account average of $20.65. The retargeting campaign is doing its job but at a higher CPA; we'll review the audience segment in June. On Meta, the Blocked Drains conversion campaign is efficient. Local Awareness runs at a higher CPA by design — it's top-of-funnel, not direct response.

seeka. ·
JP
Jordan Parrello · Prepared for Apex Plumbing Co. 03 / 05

Top Performing Google Ad

Rank #1 by Conv.
emergency plumber sydney
Sponsored

apexplumbing.com.au › emergency › plumber-sydney

Emergency Plumber Sydney | Same Day | Upfront Pricing

Blocked drains, burst pipes, hot water repairs — our team arrives fast. No call-out surprises, upfront pricing guaranteed. Book online today.

Impressions74,200
Clicks3,140
Conversions48
CTR4.23%
Conv. rate1.53%

All assets on this ad

Headlines (15)

Emergency Plumber Sydney | Same Day
Blocked Drains Fixed Today
Hot Water Repairs — We're There Fast
No Call-Out Surprises. Upfront Price.
+10 more

Descriptions (2)

Blocked drains, burst pipes, hot water repairs — our team arrives fast. No call-out surprises, upfront pricing guaranteed.
Sydney's trusted local plumber. Available 7 days, fast response. Book online in 60 seconds.
9:41 ●●●
emergency plumber...
Sponsored

apexplumbing.com.au

Emergency Plumber Sydney | Same Day

Blocked drains, burst pipes — our team arrives fast.

MOBILE PREVIEW

seeka. ·
JP
Jordan Parrello · Prepared for Apex Plumbing Co. 04 / 05
seeka.

Cheers.

Until next month.

AP

Prepared for

Apex Plumbing Co.

Sample report — fictional client data. Real reports are tailored to your campaigns and channels.

Proof

What it looks like in 90 days.

Novus Glass · Auto-glass repair franchise · Google Ads Engine

"Cost per conversion down 52%, conversions up 58%, in 90 days. The reporting is the part that surprised me most — every change explained, every week."

Armin Aojani, Novus Glass

Multi-location, established, profitable. Was running Google Ads without seeing what worked. We took over the account, rebuilt the keyword and conversion architecture, and tuned daily. The franchise still owns the account.

  • +124% Click-through rate
  • +58% Conversions
  • −52% Cost per conversion
  • −25% Total spend

Questions

Advertising — common questions.

No. You pay Google and Meta directly. Your spend goes from your card to the platform — we never touch it. We charge a flat management fee for the work we do. The two are always separate invoices.
It depends on your market, your offer, and what a new customer is worth to you. Most of our clients start at $150–$400/week in ad spend. We'll tell you what we think makes sense before you commit — and we won't push you to spend more than the return justifies.
30 days' notice to cancel. No exit fees. The account, the data, the work — all yours. We don't hold assets hostage. You can pause campaigns at any time directly in the platform (it's your account).
Good — we have historical data to work with. We'll audit the existing account first, tell you what's working and what isn't, then scope the rebuild. We never make changes without a written plan you've seen and agreed to.

Industries we serve

Built for businesses across every industry.

We've worked across trades, auto, hospitality, health, retail, and professional services. See how we approach your industry specifically.

Trades & Contractors Auto & Mechanical Hospitality & Food Health & Wellness Retail & Local Professional Services