Auto & Mechanical

Digital marketing for mechanics and auto businesses that want to grow.

Your workshop runs on reputation and repeat business. But new customers are searching Google right now — and if you're not showing up in the map pack, they're booking someone else.

Why it matters

Auto services are searched, not recommended.

A driver whose car breaks down doesn't ask their neighbour for a mechanic — they search "mechanic near me" and call the first result that looks trustworthy. Your existing customers stay loyal. It's the new ones you're losing to whichever workshop shows up first on Google.

The auto and mechanical space is hyper-local. Being the best workshop in a 5km radius doesn't matter if you can't be found within it. Google Business Profile ranking, suburb-specific SEO, and targeted Google Ads are the three levers that change that — and most workshops aren't using any of them effectively.

We've helped auto businesses grow beyond their existing customer base by making them visible at the moment a new driver is choosing a workshop. The result is a more predictable booking flow that doesn't depend entirely on who they last serviced coming back.

30 days

to first results — Google Ads campaigns go live fast

0%

markup on your ad spend — you pay Google directly, always

What we do

Three services. Built for auto businesses.

The digital infrastructure serious workshops need — without the agency overhead or locked-in contracts.

  • Websites

    A fast, professional website that ranks for "[suburb] mechanic" searches and converts visitors into booking enquiries. Built to work on mobile — where most local searches happen.

    Learn more
  • Advertising

    Google Ads and Meta campaigns targeting drivers in your area. Google captures high-intent searches like "mechanic near me"; Meta keeps your workshop visible between services and drives retargeting. You pay the platforms at cost — we manage both.

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  • SEO

    Google Business Profile management, map pack rankings, and review strategy — so your workshop dominates local search without paying for every click. The long-term asset.

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Proof

Novus Glass — CPA down 52% in 90 days.

−52%

cost per conversion

+58%

conversions

−25%

total ad spend

Novus Glass came to us with a Google Ads account that was burning budget without results. We rebuilt the account structure from scratch — tightened targeting, rewrote the ad copy, and rebuilt the landing pages. All three metrics moved in the same 90-day window.

Read the full case study

Sound familiar? Let's look at what's holding your workshop back.

Get a free audit

How it works

Three steps to get moving.

  • Step 01

    Audit

    We review your current rankings, Google Business Profile, any existing ad accounts, and your competitors — to map exactly where the opportunity is before we spend a dollar.

  • Step 02

    Strategy

    A written scope covering which channels to use, which suburbs to target, what the budget looks like, and what results to expect in the first 90 days. Approved by you before anything starts.

  • Step 03

    Execute

    We build, launch, and optimise — weekly on ads, monthly on SEO. Google Business Profile kept active — review responses, photo updates, service list accuracy. One operator who scoped it with you does the work. Plain-English report every month.

Questions

Common questions from auto businesses.

How do I get more Google reviews for my workshop?
The most effective method is a follow-up text message to customers after a service, with a direct link to your Google review page. We set this up as part of our Google Business Profile management. Consistent recent reviews weigh heavily in local search rankings.
Does Google Ads work for mechanics and auto workshops?
Yes — auto repair searches are high intent ("mechanic near me", "roadworthy inspection [suburb]"). Google Ads performs well for workshops when ads are geo-targeted tightly and the landing page matches the search query.
What's the best way to rank for "[suburb] mechanic" searches?
Local SEO — specifically Google Business Profile optimisation, consistent business citations, and on-page SEO on your website. Reviews are also a ranking signal. Most workshops can reach the top 3 map pack results in their suburb within 4–6 months of consistent effort.
How much does it cost to market a mechanic shop online?
Our management fee starts at $200 per week for Google Ads. Ad spend — which goes directly to Google — is on top of that; most single-location workshops start with $150–$300 per week in ad spend. SEO retainers start at $300 per week. Most clients start with one service and add the other once they see results.
Can I target people who own specific car brands?
Yes. Google Ads allows keyword targeting for brand-specific searches — for example "Toyota service near me" or "BMW mechanic [suburb]". This works well for workshops that specialise or hold manufacturer accreditation.

Ready to grow? Let's start.

Tell us what you're trying to move. We'll come back with a scope and a price by the next business day.