The reports most agencies send are designed to be filed, not read. Pages of screenshots, vanity metrics, hedged language. Ours has one job — earn fifteen minutes of your attention.
What we put in
Three things only: what the numbers did, what we changed and why, and what we'll do next month. Whether it's a paid media account or an organic channel, each section is short enough to skim, specific enough to act on.
What we leave out
Pie charts that don't change a decision. Industry benchmarks that have nothing to do with your business. Quarter-over-quarter comparisons that hide what's actually happening this week. None of it earns space — even on slower-moving SEO work where it's tempting to fill the page.
The takeaway
If your current report makes you feel busy without feeling informed, it's the wrong report. Ask for a sample of someone else's.
Sample report
What the report looks like.
Every month, every client gets a plain-English breakdown — every dollar, every result, every change we made and why. No dashboards to learn. Here's a sample.
Performance Report.
Prepared for
Apex Plumbing Co.
Your specialist
Jordan Parrello
jordan@seekadigital.com.au
Portfolio Overview
Spend
$3,840
↑ 4.2%
Impressions
287,440
↑ 21.3%
Clicks
12,840
↑ 9.4%
CPC
$0.30
↓ 4.3%
Conversions
186
↑ 12.0%
Cost per Conv.
$20.65
↓ 6.8%
Spend
$1,450
↑ 2.4%
Conv.
65
↑ 8.3%
CPA
$22.31
↓ 5.2%
Spend
$2,390
↑ 1.7%
Conv.
121
↑ 14.2%
CPA
$19.75
↓ 8.1%
Strong month across both channels. CPA dropped 6.8% while conversions grew 12% — Google is the primary driver, with the Blocked Drain Emergency campaign running well below its target CPA after the bid adjustment on 14 May.
Meta tightened after we paused a low-converting audience on 7 May. The top-performing ad is the "blocked drain at 11pm" creative, pulling well above average CTR. Recommendation: hold Meta spend steady, test a hot water emergency creative in June.
·
Campaign Performance
| Platform | Campaign | Spend | Impressions | Clicks | CTR | Conv. | CPA |
|---|---|---|---|---|---|---|---|
Google |
Blocked Drain — Emergency | $820 | 74,200 | 3,140 | 4.23% | 48 | $17.08 |
Google |
Hot Water Repairs | $640 | 58,100 | 2,480 | 4.27% | 36 | $17.78 |
Google |
General Plumbing Retargeting | $930 | 85,700 | 3,580 | 4.18% | 37 | $25.14 |
Meta |
Hot Water & Blocked Drains | $810 | 41,200 | 2,180 | 5.29% | 38 | $21.32 |
Meta |
Local Awareness — Sydney | $640 | 28,240 | 1,460 | 5.17% | 27 | $23.70 |
The two Google emergency-intent campaigns are the strongest performers — both running well under $18 CPA against an account average of $20.65. The retargeting campaign is doing its job but at a higher CPA; we'll review the audience segment in June. On Meta, the Blocked Drains conversion campaign is efficient. Local Awareness runs at a higher CPA by design — it's top-of-funnel, not direct response.
·
Top Performing Google Ad
apexplumbing.com.au › emergency › plumber-sydney
Emergency Plumber Sydney | Same Day | Upfront Pricing
Blocked drains, burst pipes, hot water repairs — our team arrives fast. No call-out surprises, upfront pricing guaranteed. Book online today.
All assets on this ad
Headlines (15)
Descriptions (2)
apexplumbing.com.au
Emergency Plumber Sydney | Same Day
Blocked drains, burst pipes — our team arrives fast.
MOBILE PREVIEW
·
Cheers.
Until next month.
Prepared for
Apex Plumbing Co.
Sample report — fictional client data. Real reports are tailored to your campaigns and channels.