The question we get most often from prospects already running paid traffic: do I rebuild the whole site, or do I start with one landing page? The decision comes down to a single question. The right answer saves $8,000–$15,000.
The one question that decides it
Are you driving paid traffic to a specific page right now, and is that page underperforming?
If yes — sprint the page. The conversion lift pays for the build in 60 days. Your wider site can wait. If no — and the site as a whole feels stale, slow, or misaligned with your brand — rebuild. A new landing page on a broken site doesn't fix the underlying problem.
What a Sprint includes
One page. Three weeks. $2,000 flat. Scope locked.
- Discovery call : 60 minutes, what the page has to do, who it's talking to.
- Copy : drafted by us, reviewed by you, locked at draft two.
- Design and build : on Webflow, custom layout, mobile-first.
- Conversion tracking : Google Tag, GA4 events, Meta CAPI if relevant.
- Launch and 14-day measurement window : before-and-after on cost per lead.
What it doesn't include: blog migration, additional pages, e-commerce, complex integrations. We won't quietly grow the scope mid-engagement. If the brief is bigger, we'll quote a full build.
Three businesses where a Sprint outperformed a full site
A Brisbane physiotherapist with a 14-page Squarespace site and a Meta budget of $1,200/month. Sprint replaced the existing /book page only. Cost per booking dropped from $46 to $19 in 30 days. Total project: $2,000.
A Sydney concreter running Google Ads to a homepage. Sprint built a dedicated /driveways landing page targeted to one ad group. Cost per quote dropped 43%. Total project: $2,000.
A Melbourne accountant with a tired five-page WordPress site. Sprint built one /tax-services page that paid for itself with three new clients in the first six weeks.
One where the Sprint didn't work
A multi-location dental group with brand confusion across 8 locations. The Sprint we built for them ranked well and converted, but the underlying brand was so inconsistent across locations that the new page felt like a different business. They needed the rebuild we'd quoted them on first. We refunded the Sprint cost and started the bigger project. Naming the no when we should have, earlier, would have saved everyone time.
The migration path from Sprint to full site
A Sprint isn't a dead end. If the business grows, the Sprint page becomes the design template for the full site rebuild. Copy, brand language and conversion patterns carry over. Most rebuilds we do after a Sprint take 30% less time because the heavy thinking happened upfront.
The takeaway
If paid traffic is currently disappointing, the Sprint is almost always the right first move. If the wider site has decayed past its useful life, rebuild — but only with a clear list of jobs the new site has to do. The websites offer details both products, the pricing page shows where each sits, and the day-one checklist covers what any new page has to deliver — Sprint or rebuild.